Nurish by Nature Made is a convenient, monthly subscription that delivers personalized nutritional supplements straight to the doorstep of their younger millennial and Gen Z consumers.

With a firm understanding of who their audience was, Nature Made came to us to help craft a direction for long-form YouTube content that was both engaging and allowed Nurish to be a hero.

2020 had been a difficult year, and it was common to hear that many younger audiences had let their health take a back seat, with health consciousness at an all-time low among Gen Z consumers.

Factor in a muddled marketplace and confusing vitamin names - what’s C good for again? - and we had our work cut out for us.

To meet our target demographic where they were - both mentally and on social - we looked to position Nurish as an easy way to do the bare minimum for your body.

Set against the backdrop of the pandemic, we worked with well-known YouTube content creators in the health, lifestyle and fitness verticals to share easy-to-do monthly habits that helped them get back on track and ensure their body and mind are running at their best.

Each creator shared one long form video with 5 easy-to-do monthly habits that could help followers stay healthy, even if they don’t have the energy to work out every day like they used to. As part of their 5 tips, influencers educated followers on the importance of giving their minds and bodies the vitamins and supplements they need. While they shared this tip, they included cut-ins of themselves taking the preliminary Nurish assessment and consuming the product.

All other tips on the list were brand-less activities ensuring Nurish took centerstage.